GlossRX brand identity
       
     
brand guidelines
       
     
logo guidelines
       
     
treat yo' self
       
     
insta ad
       
     
signage
       
     
gift card
       
     
event invite
       
     
insta post
       
     
insta post
       
     
insta ad
       
     
insta ad
       
     
GlossRX brand identity
       
     
GlossRX brand identity

I have known one of the owners of Gloss Rx my entire life, so I totally understood her aesthetic: high-end, classy and classic, chic. I immediately was drawn to a look that reminded me of Harper’s Bazaar, Vogue, or Elle. The owners of Gloss Rx also wanted fun messaging that uplifts.

brand guidelines
       
     
brand guidelines

I put together a tool box with a basic color palette, elegent fonts and sparkly backgrounds so that they could create content for their brand on social media.

logo guidelines
       
     
logo guidelines

I wanted Gloss Rx to have a good understanding on how the logo is spaced and what fonts are used. I provided them with some basic advice on spacing and how to use the reverse and black logos as well.

treat yo' self
       
     
treat yo' self

This graphic was used in multiple ways for gift giving, such as an envelope for a gift card and social media. I created the floral pattern right before spring hit, and injected some oranges and magentas to bring some much needed color after a long winter.

insta ad
       
     
insta ad

This is an ad for instagram for weight loss solutions. I used layers to just give a hint of a physique.

signage
       
     
signage

It’s not real until there’s a sign! This is Gloss Rx signage installed at the shop at Hawthorne Plaza in Leawood, Kansas.

gift card
       
     
gift card

I layered some leopard print and floral for Gloss’ first ever gift card.

event invite
       
     
event invite

This invite was created for a ‘bubbly and botox’ party at Gloss Rx.

insta post
       
     
insta post

To me the shimmer says ‘look good, feel good.’

insta post
       
     
insta post

An example of a quote treatment for instagram.

insta ad
       
     
insta ad

Going back to the original inspiration for Gloss’ brand, I created this ad to look like a fashion magazine. And, I love the positive messaging.

insta ad
       
     
insta ad

I love the positivity, and portrayal of a mom who looks ‘real.’